Unmatched Expertise and Next Gen Technology
Unmatched Expertise and Next Gen Technology
Harness the vast reach of Connected Television (CTV) and Digital Out of Home (DOOH) advertising with our extensive inventory. We have established partnerships with direct, top-tier publishers, ensuring access to a wide range of premium CTV ad placements. Whether you're targeting a niche audience or aiming for broad exposure, we have the scale to meet your needs.
We understand the importance of delivering ads in brand-safe environments, and our rigorous selection process ensures your content is showcased in reputable and relevant contexts. Combined with our competitive pricing, you can achieve impactful results without breaking the bank.
Gain a competitive edge with our advanced artificial intelligence technology in digital advertising. Our next-generation AI algorithms continually analyze and optimize your campaigns, ensuring maximum performance and efficiency. By leveraging the power of machine learning, we can dynamically adjust targeting, creative elements, and biddin
Gain a competitive edge with our advanced artificial intelligence technology in digital advertising. Our next-generation AI algorithms continually analyze and optimize your campaigns, ensuring maximum performance and efficiency. By leveraging the power of machine learning, we can dynamically adjust targeting, creative elements, and bidding strategies, driving superior results for your CTV advertising campaigns.
We are dedicated to helping marketers harness the power of CTV, DOOH and video advertising. Whether looking to generate brand awareness, drive conversions, or increase customer engagement, we focussed on delivering exceptional results.
Our team has decades of digtial media experience, having worked at leading ad-tech companies, agencies and brands. We have worked with great companies like Google, Yahoo, Johnson & Johnson, Mastercard and many more.
As veterans of the digital media landscape, we have gained valuable insights into industry trends, audience behavior, and emerging technologies. We leverage this knowledge to deliver data-driven strategies tailored to your unique objectives, ensuring your campaigns thrive in the competitive CTV ecosystem.
Our client is a large B2C travel company aimed to increase its market share in the western region of the United States by targeting domestic family travelers.
Challenge
Our client was faced the challenge of expanding its market share in the competitive western US market, particularly among domestic family travelers. They needed a strategy that would effectively reach and engage its target audience to increase awareness of its offerings and ultimately drive more bookings.
Solution
A combined DOOH and CTV campaign was designed to maximize impressions within the target households while ensuring that the content was relevant and engaging. The agency carefully curated video ads that showcased the travel company's offerings and highlighted the unique experiences and attractions that appealed to families. The ads were strategically placed within popular streaming platforms and optimized for various screen sizes to ensure a seamless viewing experience.
Results
The implementation of the CTV campaign yielded exceptional results for the travel company, exceeding their expectations. The key outcomes of the campaign were as follows:
Conclusion
By leveraging the combination of CTV and DOOH advertising with a data-driven approach, our client achieved significant success in to increasing market share among domestic family travelers in the western US. The precisely targeted campaign, combined with engaging video content, led to a remarkable 30% increase in website engagement and a 20% increase in brand favorability, as validated by a third-party brand study.
We love helping business owners by creating individualized advertising plans that will help them reach their goals. Contact us today to see what we can do for you.
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